コロケーション 昨日の続き

教科書の練習問題を先読みしてたら、便利なコロケーションを8つ見つけたのでまとめてみます。

【単語】
target market 目標市場
channel of distribution 流通経路     channel of aquisition入手経路
differentiate itself from the competition それ自身を競争相手と差別化する
controllable variables  controllable variableで管理可能変数 ※テキストは複数形でした
supply chain 供給プロセス
USP (Unique Selling Point)  独自のセールスポイント
end user 末端利用者・最終利用者
premium pricing strategy  premium pricingで割増価格設定

【文章】テキストのコピペです.
It is necessary to define the target market so that we can communicate the benefits of the product to these people.
An important part of getting the product to the customer at the right time and in the right place means we must decide on the best cnannel of distribution.
It is essential for a successful brand to be able to differentiate itself from the competition.
As companies can decide for themselves how to use the 4Ps they are considered controllable variables and are an important part of the marketing strategy.
Product move along the supply chain and finally reach the people who use the product so everything must go smoothly.
The USP, or special feature of the product, must be communicated to the people we want to reach.
An important par of our marketing strategy is to ensure that the end user is satisfied with our product.
A premium pricing strategy demonstrates that our product is of very high quality.

出典:Rosenberg, M. (2012). Cambridge Business Advantage Intermediate. Cambridge:Cambridge University Press
出典修正しました。ちなみに41ページです。
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[ 2016/01/27 18:43 ] TOEIC | TB(-) | CM(0)
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